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Product Strategy
Research users, markets and competitors to define features, specifications and development priorities.
GLOBAL PRODUCT & BUSINESS LEADER
Product development, from concept to market
I have worked on smart locks, IoT platforms and automotive ecosystem products for overseas markets, from user needs and product definition to production, launch and operations.
Product Commercialization
Global Market Expansion
AI & Automation
RMB 500M+2025 business GMV (RMB)
0 → 1Products from concept to production
100+Product categories in production
60+Overseas markets served
WHAT I DO
What I work on
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GTM & Commercialization
Develop pricing and service subscription plans, and work with regional teams on product launches.
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Global Market Expansion
Adapt products to local use cases and coordinate certification, regulatory requirements and launch preparation.
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Team & Project Management
Coordinate product, engineering, commercial, procurement and quality teams through development, testing and delivery.
SELECTED WORK
Selected projects
GLOBAL BUSINESS
Business Growth
Automotive Ecosystem Products
Led ecosystem product planning, configurations and launch support across 60+ overseas markets. Business GMV exceeded RMB 500 million in 2025.
→CONNECTED CAR
Hardware & Software
Connected-Car Products
Planned and operated connected-car terminals and a vehicle-control app, scheduled monthly OTA updates and designed hardware and data-service pricing.
→DEVICE DEPLOYMENT
Enterprise Software
Device Deployment Platform
Built bulk device deployment tools for hotels and property projects, with offline installation and configuration templates, serving 100+ enterprise customers.
→IoT
Platform Product
Consumer IoT Platform
Led platform features and hardware partnerships. During my tenure, active users grew by 100%, active devices by over 50% and subscription revenue by over 40%.
→AI & SIDE PROJECTS
Tools for everyday work
I build small tools for recurring tasks at work, including material coding, price comparisons and organizing user feedback.
Competitor Price AnalysisOrganize competitor prices for product comparisons
Material Code GeneratorGenerate material codes from defined rules
Customer Review AnalysisSummarize recurring issues in customer feedback
AI Training for TeamsShare practical uses of tools and agent workflows
CAREER JOURNEY
Professional experience
My roles have spanned smart hardware, IoT platforms and overseas automotive business.
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JUN 2023 — PRESENT
Fortune Global 500 Automotive Company
Head of Overseas Ecosystem Business
Lead ecosystem product strategy, connected-car and OTA operations, and local certification across 60+ overseas markets; manage a 30-person cross-functional team and a portfolio of 100+ launched product categories.
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NOV 2020 — MAR 2022
Top 3 Internet Company
Senior Product Manager
Led a consumer IoT platform and hardware partnerships. During my tenure, active users grew by 100%, active devices by over 50% and subscription revenue by over 40%.
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MAR 2018 — NOV 2020
Global IoT Platform
Product Line Lead
Built a whole-home smart hardware product line, took in-house sensors from definition to production, and developed deployment software serving 100+ enterprise customers.
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JUL 2015 — MAR 2018
Xiaomi Ecosystem Startup
Hardware Product Manager
Managed smart locks and gateways from product definition and design through pilot production. A keypad accessory I led received a Red Dot Award and a 2017 Successful Design Award.
ROLE FIT
Roles and work to discuss
Overseas product lead, smart hardware product lead, or senior IoT product manager.
Experience in product definition, hardware production, overseas market adaptation and connected-car operations. English is a working language.
ABOUT
I enjoy making things and getting the details right.
When working on a product, I start with who will use it and in what setting, then consider features and implementation. That approach has stayed with me from startups to large companies.
I work on product planning and follow through on design, development and delivery. I also use AI coding tools to build small applications for price research, material coding and customer feedback analysis.
LET’S CONNECT
Let’s talk about products
Get in touch about overseas markets, smart hardware or a product problem you are working through.